Gracee Boots: The Driving Force Behind Coastal Equity Group’s Operations

Gracee Boots: The Driving Force Behind Coastal Equity Group’s Operations

Every great company has that one person who keeps things running seamlessly. The one who balances strategy with structure, precision with people. At Coastal Equity Group, that person is Gracee Boots, the firm’s Head of Operations and Alex Baker, Founder and Fund Manager’s first hire for the company. 

Gracee’s story with Coastal Equity Group began in 2020, at a time when the company was little more than a bold idea and a shared vision. As Alex’s very first hire, she stepped into a role that demanded versatility, resilience, and creativity, all of which she brought to every project she touched. What started as helping manage day-to-day tasks quickly evolved into leading the operational backbone of the entire company.

With a finance degree from the College of Charleston and a background in marketing, Gracee brought more than just technical skill to the table. Her experience gave her a unique perspective that blends analytical insight with an understanding of what truly drives people and projects forward. From the earliest loans to today’s large-scale development projects, Gracee has been at the center of it all, ensuring that each deal, system, and process aligns with Coastal Equity Group’s mission and values.

But her impact goes far beyond spreadsheets and systems. Gracee is the person everyone turns to. Whether it’s a borrower navigating their first project or a teammate needing clarity on the next big initiative. Her ability to stay calm under pressure, find solutions quickly, and support both sides of the business has earned her a reputation that shows up again and again in borrower feedback. Many of the glowing reviews about Coastal Equity Group highlight her professionalism, responsiveness, and genuine care for helping others succeed.

As Head of Operations, Gracee wears many hats, overseeing internal systems, streamlining communication between departments, and ensuring projects move from concept to completion smoothly. She’s also hands-on in the company’s development division, helping coordinate new construction projects and aligning multiple teams toward shared goals. Her proactive approach and attention to detail are what allow the company to scale efficiently without losing its personal touch.

For Gracee, it’s not just about managing operations, it’s about building relationships and setting others up for success. Her leadership style reflects the same qualities that have guided Coastal Equity Group’s growth: integrity, consistency, and innovation.

Looking back, it’s easy to see how Gracee’s journey from a Finance graduate in Charleston to the cornerstone of operations at one of the Southeast’s most trusted private lenders was no accident. It’s the result of hard work, adaptability, and a deep commitment to both the people and purpose behind the business.

At Coastal Equity Group, Gracee doesn’t just help things run, she helps them grow. And for everyone who’s had the chance to work with her, that difference is unmistakable.

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